Reaching new customers using Search Engine Optimization & Marketing
For many users today, the first place they turn when they are looking for information or for services are search engines. Search engines allow users to enter in keywords and to find relevant content, services, images, and videos. Are people searching for you, the products/services your offer, or even your competitors? How can you ensure that the people looking for you or what you have to offer find you and not the competition or some irrelevant scammer's site? If you are not effectively managing your search listings you may be left in the dust! In addition to being listed "organically" in the search results, you may want to invest in search engine advertising – those "sponsored" links you see at the top and on the sides of most search engines, like Google or Yahoo. Effective optimization of the search engines is very important for bringing in new customers and making sure that your competitors don't steal away your customers and clients.
Organic Search Engine Listings and Search Engine Optimization (SEO)
One of the most important factors for your success on the web is that you come up when people are looking for your or for your services on search engines, especially the most popular sites such as Google.com and Bing.com. Getting to the top of the listings is not easy, as there is always competition and "black hat" scammers trying to get to the top in order to trick users into clicking their ads. Just having a website is not enough – while you may think that you are offering good descriptions of your products and services, without proper optimization you will not make it to the top. On search engines content is king! The technology which indexes your website (known as search engine spiders and search engine bots) cannot understand pictures or fancy flash animations. It is important to have good content which the search engines will associate with the keywords users will be using in order to find you. It is not an exact science, as the rules and algorithms used by Google and other search engine are not only secret, but constantly being modified to prevent gaming the system. However, there are good practices and writing styles which will enhance your ability to make it to the top of the listings.
As your full-service web development partner, I will work with you to improve your content and help you optimize your entire website for success in the search engines. Whether I built your website or you are coming from another developer, I can work with you to help with all aspects of your search engine optimization. In addition to helping you gear your content to match your keywords, I will help you explore avenues to increase site organization and code to help the indexing spiders better recognize and map your website. I will also help you determine effective keywords and build cross-link and back-link relationships with other websites, all important factors in determining your search engine rank.
When I build a website for you, I am always thinking of your SEO needs and will ensure the basic building blocks are there to help you establish a presence in the search engines. Even if you are currently with another developer, I would be glad to discuss how search engine optimization can help you and your business gain greater exposure. Please feel free to contact me today to start a dialogue with me and to learn more about search engine optimization.
Paid Search Engine Listings and Search Engine Marketing (SEM)
Even if you can optimize your organic search engine listings, it still may be important for you to consider paid search engine advertising as well. If you are a newcomer to the market, just put up your website, or your business faces a lot of competition, it may be hard to achieve high listings organically in the search engines. In addition, while you may find success for certain keywords your primary keywords may not be directly delivering the traffic you need. Do not be fooled by schemes and so called expert "black hats" who promise to get you to #1 for a fee; your rise to the top will be short-lived and the search engines may penalize your or remove your site entirely. It is simply not worth the risk.
Instead, in order to get noticed, you can use legitimate and cost effective search engine advertising. Major search engines like Google and Bing provide advertisers the ability to show sponsored links, which often appear above or next to the organic results. With search engine marketing, you can directly target users searching for specific keywords and provide them with a customized message and advertisement. Search engine advertising allows you to effectively target users who may not find your service through an organic search or where there is a high amount of competition.
Achieving success with search engine marketing is not simple and it takes continually effort, analysis, and tweaking. I am here to help introduce and explain the important concepts, to help you build effective ads, and to even manage your campaign on your behalf. As part of my service, I will research the best keywords for your business, analyze your competitors and their keywords, and to help setup a strategy which will bring in quality visitors that will lead to a conversion. Search engine marketing and advertising is not something you simply throw money at, but instead it is a tool which must be effectively planned for and maintained over time. I will be with you every step of the way, to help you set up your accounts, consider budget and return on investment considerations, and to improve and mange your campaigns over time.
If you have questions about search engine advertising or just want to sit down and learn more, I would be glad to talk with you. Please reach out to me through my contact system> and I will be in touch with your very shortly.