Video Advertising and Marketing

There is an every expanding set of video outlets for your commercials and promotional messages: TV, Digital Signage, YouTube and More. As technology evolves there are new and innovative ways to spread your message to the masses. Take your content to new markets where you can engage your customers to either reach the masses or focus on an extremely narrow market segments with services from Web Design Hero.

Perhaps you already have a TV commercial or you simply filmed your own video with a camcorder. Video is one the best ways to engage potential customers because they can sit back, relax, and absorb your message. For many, it may seem like traditional advertising venues such as TV or movie theatres are too costly. While it is true that the price to reach customers through these media is dropping, you can present your commercial through new and evolving technologies at a fraction of the cost.

But I am small business, does video-based advertising really make sense for me?

Yes, absolutely! If you have special product, why not give people a tour and live demo. Instead of using only words to describe your product, give your customers confidence with video proof. Video based advertising does not need to be complex or include special effects and video techniques. What is important is that you are giving your customers a new way to connect and experience your product or service. This helps to remove uncertainty and make you stand out from your competitors. Even if your budget will not allow for a professional videographer, you can use almost any digital camera or camcorder to create a simple video message. Whatever your content, Web Design Hero can help you maximize your content by plastering your message all over the Internet and around your neighborhood.

Here are some examples of how different businesses can maximize engagement with video content:

• Real Estate Agent: A video tour of a property allows you to give a 360 degree tour of the property. Most agents only provide a few pictures, but with Video you can show every angle and ensure they view the property the same way you would show it off in person. Your potential customers will really appreciate the convenience and added information your video tour offers.
• Restaurant: Give your diners a sneak peek and engage them with your business. You spent a lot of time and resources developing your restaurant's atmosphere; let your diners see it for themselves. Other great ideas for restaurants include chef interviews, clips of chefs and cooks in action, video recipes, and owner/manager interviews.
• Service Provider: Showing your service in action helps customers understand what you do and see that people just like them are benefiting from the services that you offer.
• Selling Products: Do you have special products, interesting baked goods, or some product which is hard to understand. Creating product specific videos helps establish you as a knowledgeable expert who can help customers understand their needs. Many e-Commerce sites fail because they only show a picture and a one sentence description. As a result, customers are unsure what they are really clicking on. Offline, in the real world, video product demos are also a great business tool. This is especially true for creative services like bakers, cake makers, and fashion designers.
• Any Business: As a small business owner or solopreneur you are the face of your business. Share your face with the world! A short 60-second interview or introduction instantly helps establish trust in you and your brand.

Broadcasting Services: When you hear the word broadcasting, you often think of over-the-air TV and radio services. In the marketing sense, broadcasting refers to spreading your message to a very large audience. For many businesses, the most important goal is to get your name out there and to let people know about your products and services. This is where broadcasting works best because you are spreading your message to the largest group of people possible over a medium where almost anyone will see your message. Read below for detailed descriptions of broadcast services offered by Web Design Hero.

The lowest cost form of advertising in through video sharing sites such as YouTube, Vimeo, and many other popular websites on the Internet. I can help you prepare your video with my editing and subtitling services and further help you roll out a promotional campaign that will help drive in the correct customers and create a social buzz. I am available to help teach you how to use these services and also offer full service posting and management services to ensure proper submission and listing. Combined with search engine marketing and other promotional tools, I can help you maximize your company's exposure to potential customers all around the globe.

You are probably already familiar with TV and movies – but have you ever thought of putting your own ad up on the screen? Pricing varies from market to market and upon other factors such as video length and placement, but it can offer a very powerful tool for many businesses. In addition, with new technologies such as video on demand there are ever increasing advertising that can fit within your advertising budget. In addition, movie theatres also provide a great venue, especially if an upcoming film has some relation to your product or service. An interesting article about VOD.

Knowing where and when to broadcast is often hard for small businesses. If you would like to talk about the opportunities that are out there for your business, please feel free to contact me and we can discuss the best options for your business.

Narrowcasting Services: In broadcasting you are often going for a very large, broad audience. Narrowcasting, on the other hand, is the exact opposite. Video and multimedia narrowcasting allows you to focus on a much more narrow demographic or region. Narrowcasting allows you to target individual directly and in places where they want to see adds (who wants to actually see ads?!? Read below). Narrowcasting is truly great for small businesses because of the low costs and level of detail and control.

Narrowcasting is a term often related to digital signage – so what's digital signage? Digital signage simply means a tv/lcd/or computer monitor is used someplace where a traditional paper or poster advertisement would normally be located. Digital signage and digital billboards benefit everyone from reduced costs. It is not easier for advertising publishers to update their billboards and signs, which reduces your costs as well. In addition, many ads can rotate through digital signage during a given day, allowing the cost of advertising on one particular place to be shared by multiple advertisers and companies. You might have noticed digital signage popping up all over, in places like super markets, gas stations, and corporate lobbies. See below for some examples:

The thing that is best about narrowcasting on digital signage is that digital signage is often placed in places where people are just standing around and waiting, usually quite bored. For example, in a large downtown corporate building that is maybe 40+ stories high, people may spend a very long time waiting in the elevator. Why not place your relevant ad there instead? Such opportunities are great because its often very easy to characterize the demographics of those who will be seeing your ad in that situation. Another example would be digital signage which is often included right on the gas pump at your neighborhood gas station. You have literally thousands of potential customers just sitting there starring at the price-meter, when instead they could be seeing your products or services. Combined with a website or SMS marketing campaign you can easily engage new customers who you know are right here in your neighborhood.

Other narrowcasting opportunities exist in many places that you can take advantage of today before your competitors do. The places include local restaurants and bars. Many restaurants industries have special technology that allow them to easily overlay local advertiser content on their many TVs and some may even more innovative advertising available on digital jukeboxes or on screen above pool tables and dart boards. Whatever your business is, let Web Design Hero help you find the best opportunities to spread your message and to let people know about your brand.

Become a Narrowcaster

Narrowcasting is also useful for your own internal advertising and provides a really great wow factor for your customers. Once you have spent the time, money, and other resources on creating some great video content, you should squeeze every possible dollar of revenue out of it as possible. You can set up a narrowcasting solution in your sales office or lobby with the content you have already created. Imagine that you are a realtor. You have already taken many steps to get into video marketing such as putting your video tours up on YouTube and even spending the money to put on biweekly cable on-demand showcase of the properties you have for sale. When you bring in customers, you should have one or more video screen showing these videos again. This will really make a statement and can help reel in visitors.

Earn supplemental income for your business with your own digital signage narrowcasting. Do you run a bar, restaurant, or other service establishment? Are you a professional, doctor, or dentist with a waiting room. You can earn extra revenue for your business with your own digital signage. Web Design Hero will help you establish in-office advertising opportunities that you can offer to other local businesses and big-name brands. In addition, Web Design Hero will help you partner with specialty vendors who can provide specialized content and newscasts, integrated with advertising that will help you earn money. Digital signage may also be a great opportunity for businesses located in busy down-town areas that do not traditionally have a storefront presence such as accountants or corporate sales offices.

Whether you are looking to get into narrowcast advertising or think digital signage could help improve your business and its bottom line, please feel free to contact me today. I can help you setup entry level solutions and work with third party vendors if you require the power of large national or specialty networks. I want to become your partner and help guide you through all the tough decisions and explain all the complicated technology, so as always, you can stay focused on your core businesses activities.